CANADA HISTORY MAGAZINE DROPS DOUBLE-ENTENDRE NAME
WINNIPEG, Manitoba (Reuters) - Canada's second-oldest magazine, The Beaver, is changing its name because its unintended sexual connotation has caused the history journal to become snagged in Internet filters and has turned off potential readers.
The Beaver was founded in 1920 as a publication of the Hudson's Bay Company, then a fur trader and now a department store chain. It has long since become a broader magazine about Canadian history and will change its name to Canada's History with its April issue, editor-in-chief Mark Reid said on Tuesday.
When The Beaver started publication, the name evoked only Canada's thriving fur industry. Ninety years later, the fur trade has diminished and the magazine's name has become slang for female genitals.
Readers complained that Internet filters were blocking emails and newsletters from The Beaver, Reid said. The society also had concerns about attracting readers.
"Market research showed us that younger Canadians and women were very very unlikely to ever buy a magazine called The Beaver no matter what it's about," said Reid, adding he has mixed feelings about the name change. "For whatever reasons, they are turned off by the name.
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THE DARTBOARD found a few of the other names that the magazine also decided to reject.
The pussy, the twat, the vag, the snatch, the pink taco, the clit, the cooter, the box, the muff, the fur-burger, the poon, the va-jay-jay, the cooch, the hole, the gash, poontang, and of course -- the slit.
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